Forerunner of the Heralds

When Forerunner of the Heralds enters the battlefield, you may search your library for a Merfolk card, reveal it, then shuffle and put that card on top.
Whenever another Merfolk enters the battlefield under your control, put a +1/+1 counter on Forerunner of the Heralds.

Guildmages' Forum

{T}: Add {C}.
{1}, {T}: Add one mana of any color. If that mana is spent on a multicolored creature spell, that creature enters the battlefield with an additional +1/+1 counter on it.

Jungleborn Pioneer

When Jungleborn Pioneer enters the battlefield, create a 1/1 blue Merfolk creature token with hexproof. (It can't be the target of spells or abilities your opponents control.)

Jade Bearer

When Jade Bearer enters the battlefield, put a +1/+1 counter on another target Merfolk you control.

Merfolk Mistbinder

River Sneak

River Sneak can't be blocked.
Whenever another Merfolk enters the battlefield under your control, River Sneak gets +1/+1 until end of turn.

Mist-Cloaked Herald

Reflections of Littjara

As Reflections of Littjara enters the battlefield, choose a creature type.
Whenever you cast a spell of the chosen type, copy that spell. (A copy of a permanent spell becomes a token.)

Merfolk Skydiver

Flying
When Merfolk Skydiver enters the battlefield, put a +1/+1 counter on target creature you control.
{3}{G}{U}: Proliferate. (Choose any number of permanents and/or players, then give each another counter of each kind already there.)

Aquatic Incursion

When Aquatic Incursion enters the battlefield, create two 1/1 blue Merfolk creature tokens with hexproof. (They can't be the targets of spells or abilities your opponents control.)
{3}{U}: Target Merfolk can't be blocked this turn.

Combine Guildmage

{1}{G}, {T}: This turn, each creature you control enters the battlefield with an additional +1/+1 counter on it.
{1}{U}, {T}: Move a +1/+1 counter from target creature you control onto another target creature you control.

Island

Drannith Ruins

{T}: Add {C}.
{2}, {T}: Put two +1/+1 counters on target non-Human creature that entered the battlefield this turn.

Shapers of Nature

{3}{G}: Put a +1/+1 counter on target creature.
{2}{U}, Remove a +1/+1 counter from a creature you control: Draw a card.

Glass of the Guildpact

Multicolored creatures you control get +1/+1.

Forest

Zegana, Utopian Speaker

When Zegana, Utopian Speaker enters the battlefield, if you control another creature with a +1/+1 counter on it, draw a card.
{4}{G}{U}: Adapt 4. (If this creature has no +1/+1 counters on it, put four +1/+1 counters on it.)
Each creature you control with a +1/+1 counter on it has trample.

Adrix and Nev, Twincasters

Ward {2} (Whenever this creature becomes the target of a spell or ability an opponent controls, counter it unless that player pays {2}.)
If one or more tokens would be created under your control, twice that many of those tokens are created instead.

Vorel of the Hull Clade

{G}{U}, {T}: Double the number of each kind of counter on target artifact, creature, or land.

Deeproot Waters

Whenever you cast a Merfolk spell, create a 1/1 blue Merfolk creature token with hexproof. (A creature with hexproof can't be the target of spells or abilities your opponents control.)

Deeproot Elite

Whenever another Merfolk enters the battlefield under your control, put a +1/+1 counter on target Merfolk you control.

Merfolk Sovereign

Other Merfolk creatures you control get +1/+1.
{T}: Target Merfolk creature can't be blocked this turn.

Seafloor Oracle

Whenever a Merfolk you control deals combat damage to a player, draw a card.

Courage in Crisis

Put a +1/+1 counter on target creature, then proliferate. (Choose any number of permanents and/or players, then give each another counter of each kind already there.)